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Email Marketing Manager- SR

Location: Draper, UT
Salary Range:Depends on Experience & Education
Benefits:Medical, Dental, Vision, 401K, 19 days PTO
Employment Type:Full Time
Description:Provide proactive strategic leadership for developing and executing customer relationship management programs for multiple product lines and business units at 1-800 CONTACTS. Manage the company’s customer communication programs with heavy emphasis in email. Produce insightful analysis and quantifiable results of marketing initiatives’ performance and provide sound recommendations for future efforts.

Apply by emailing a resume to: Please list the position title in the subject line and specify how you learned of the opportunity.
Duties:• Manage the entire CRM campaign lifecycle, including development (idea generation, messaging, creative briefs, agency/internal coordination), production (including set up within our email tool), testing, and analysis.
• Manage company email programs including vendors, development, deliverability and performance.
• Develop and manage retention and direct marketing programs across all channels and lines of business.
• Create and execute programs to specific customer segments – lead the execution creation of segments and create data driven approaches to prioritize/arbitrate between segments appropriately.
• Provide in-depth analysis of program performance. Create and monitor reports to track performance.
• Recommend changes to programs to optimize performance, maximizing customer retention and sales.
• Ensure that rapid testing and learning is conducted in a systematic way to promote critical breakthroughs.
• Negotiate pricing, placements and other terms with vendors; Manage budgets, invoices and schedules.
• Coordinate with all departments to ensure projects are consistent with company objectives and capabilities.
• Work with analysts and IT team to achieve timely access and accurate campaign evaluation reports.
• Provide strategic and day to day leadership and guidance to CRM and other associates.
• Support other ad hoc programs, as required.
Qualifications:Education: Bachelor’s degree required, preferably in marketing, business, advertising or quantitative field.

• 3 years minimum marketing program management required; preferred experience with a strong emphasis in CRM and lead generation management.
• 3 years minimum managing email programs: with strong knowledge of email best practices and Email sending services e.g. Responsys, Exact Target
• Utilizing Omniture, SQL, and HTML in campaigns

Skills & Competencies
Must have demonstrated
• success in managing all aspects of retention strategy and campaigns in a direct response environment—from strategy to execution and evaluation.
• project management and team management/leadership skills
• ability to interpret/monitor results, and refine marketing approaches accordingly.
• excellent communication skill both written and verbal

Need to have the ability to
• be an independent and strategic thinker.
• be extremely detailed orientated to ensure flawless execution of materials and have the ability to spot errors and inconsistencies in data and analysis.
• think creatively- providing message and content direction to creative services team.
• achieve results and be goal orientated.
• be flexible and adaptable.

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